As we head into 2023, generating quality leads has never been more important for businesses looking to grow and thrive in a competitive marketplace. Whether you’re a small business owner or a marketing professional at a larger organization, lead generation should be a top priority for your business. In this…

Thought leadership marketing is a strategy that can help businesses establish themselves as industry experts and leaders in their field. By consistently producing and sharing high-quality content that provides value to their target audience, businesses can gain a reputation for being knowledgeable and trustworthy, and ultimately increase their visibility and…

A custom keto diet, also known as a personalized low-carbohydrate diet, is a meal plan tailored to the unique needs and goals of each individual. …

Tiktok is a comparatively newer platform, but it has its own pros that put it high up on the list of effective social media for advertising purposes. TikTok’s average user base is younger than that of other platforms, which means if you use it to boost your business, you need…

In a world where social media is known to be one of the most effective channels for marketing your business, Youtube is a platform that definitely cannot be ignored. Youtube advertising reaps benefits for any business in a way other platforms simply cannot; due to its AdSense system and the…

In an extremely competitive market, fast food brands must differentiate themselves. They have identified that creator and celebrity marketing can be valuable assets in achieving various goals. These partnerships have been well-liked for a while, but since 2020, the idea of fast-food brands turning to creator marketing has become wildly…

In 2021 alone, there were 1.21 billion monthly active users on Meta’s Instagram platform. That makes up over 28% of the world’s internet users. As of January 2022, there were over 1 billion monthly active users on TikTok. …

42.6% of all live streams broadcast in the United States are viewed on Facebook Live. More to the point, more viewers between the ages of 25 and 44 watch livestreams on Facebook Live than on any other social media platform (move over YouTube, Instagram, and, yes, you too TikTok). But…

While Instagram has been reluctant to share overarching statistics about Reels — its answer to TikTok — brands have been achieving impressive results. The NBA’s Reels get 22% more engagement than their standard posts or Instagram Stories. …