Published inILLUMINATION’S MIRRORWhy Some Content Gets Quoted by AI (and Yours Might Not)AI is silently picking the “best” content across the web — and it isn’t showing all of it.3d ago3d ago
Published inILLUMINATION’S MIRRORThe Leadership Lesson I Didn’t Expect to LearnI’m still living this story… for a few more weeks, at least.5d ago5d ago
Published inILLUMINATION’S MIRRORDo Backlinks Still Matter in the Age of AI?Here’s What 100 Clients Taught MeNov 8A response icon1Nov 8A response icon1
Published inILLUMINATION’S MIRRORWhen waiting kills the sparkA lesson I’ve learned the hard way in marketing projectsOct 29Oct 29
Published inILLUMINATION’S MIRRORScarcity + Urgency: The Combo That Makes People Actually ActWhen you woke up this morning, did you think about the air you breathe?Aug 27Aug 27
Published inILLUMINATION’S MIRRORWhen Words Read You BackEvery post is a mirror, showing just as much about you as it does about me. 👀Aug 26Aug 26
Published inILLUMINATION’S MIRRORThe Billboard Lesson That Changed How I See MarketingBillboards aren’t about where they stand. It’s about what they say.Aug 25Aug 25
Published inILLUMINATION’S MIRRORStop Writing About Yourself. Start Writing About Them.Most marketers mess up their content because they write about themselves, not their audience.Aug 21Aug 21
Published inILLUMINATION’S MIRRORMy Marketing Intern vs. Copywriting Reality CheckMy intern thought Gemini had “finished the job” with a carousel ad.Aug 19Aug 19
Published inILLUMINATION’S MIRRORWhen Messy Still WinsEver walked into a business that looked like pure chaos… yet it was thriving?Aug 18Aug 18
