Member-only story
CONTENT MARKETING | COPYWRITING
How Smart Positioning Can Increase Your Product’s Value
Undervaluing what you offer can make customers question its quality.
A friend of mine was selling her homemade candles. She’d set up a small table at a local market, with each candle priced at $5.
Despite her candles smelling amazing and being beautifully crafted, they weren’t selling as well as she hoped.
People would glance at them, maybe smell a few, and walk away.
So, she tried a new approach. Instead of a basic sign, she created a more polished one that read:
“Artisan Scented Candles — $20 Each, Handcrafted with Natural Ingredients”
The change was immediate. People stopped, asked questions about the process, and began buying the candles.
The higher price tag and focus on natural ingredients changed the entire perception — these weren’t just any candles; they were a premium product worth paying for.
Takeaway for Writers and Business Owners
This story shows the power of positioning.
By focusing on quality and craftsmanship instead of low pricing, my friend was able to…
