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How to Do Keyword Research Without Paying for Expensive Tools
Keyword research is a crucial part of any digital marketing strategy.
It’s the foundation of SEO and content creation, helping you understand what your audience is searching for.
Fortunately, there are several free tools available that can help you with this vital task.
1. Google Trends:
Google Trends allows you to see the popularity of search terms over time.
It’s perfect for identifying seasonal trends or finding hot topics.
By understanding what’s currently popular, you can tailor your content to match these trends.
2. Answer The Public:
Answer The Public provides insights into the questions people are asking online.
It’s a great way to discover long-tail keywords and generate content ideas that answer specific queries.
3. Keyword Surfer:
Keyword Surfer is a Chrome extension that shows search volumes directly in Google search results.
This tool is handy for a quick look at how often terms are searched, allowing you to gauge their popularity instantly.
