How to Use Google’s Latest Update for Unprecedented Website Growth

Sana Uqaili
3 min readJan 4, 2024

Google’s recent update might have slipped under the radar for many, but for small website owners like us, it could be a game-changer.

Let’s delve into the intricacies of this update and explore how we can not just adapt but thrive in this evolving digital landscape.

Boost Your Website Traffic

Google’s new update introduces a groundbreaking feature that allows smaller websites to soar above their more established counterparts.

Traditionally, search results favored the popularity of a website.

Now, Google is shaking things up by prioritizing websites based on user behavior.

Just Trigger the Initial Engagement

To benefit from this, you need to initiate engagement. Two effective strategies stand out:

Send Out Newsletters for Outreach

Regularly send newsletters to your audience, showcasing your latest articles.

This not only keeps them engaged but also triggers the initial interaction needed to climb the search result ladder.

Optimize for Long-Tail Keywords

Craft your articles with an emphasis on long-tail keywords. These keywords are easier to rank for and can be your ticket to the top of search results.

Free Traffic Sans SEO Optimization

Follow Your Passion in the Search Results

Imagine being a niche expert, drowned out by industry giants. The frustration ends now.

Google now allows searchers to ‘follow’ specific topics directly in the search results, leading to a personalized newsfeed.

Easily Appear in the Newsfeed

When users follow a topic, Google tailors their search results to include articles related to that topic.

This presents a golden opportunity for smaller websites to break through the dominance of big players and be featured in the user’s newsfeed.

Embrace the Evolution of SEO

Contrary to doomsday prophecies, SEO is not dead; it’s evolving.

The focus is shifting towards personalization, and understanding this shift is crucial for survival in the digital realm.

Adapting to this evolution doesn’t mean abandoning proven strategies. In fact, maintaining a stable SEO strategy is the key. Here’s how:

Maintain Steadfast Focus on Long-Tail Keywords

Given their easier ranking potential, long-tail keywords remain a cornerstone of our strategy.

Prioritize Quality Over Quick Fixes

The longevity of content is rooted in its usefulness. Crafting in-depth, helpful content that addresses user queries is a timeless strategy.

Infuse Personal Insights

Make your content personal and relevant by drawing unique conclusions and infusing it with your insights.

Embrace the Change with Confidence

In the ever-evolving landscape of online content, adapting is not just a survival tactic; it’s a pathway to thriving.

Google’s latest update is not a threat but an opportunity.

By understanding and leveraging its features, small website owners can redefine their place in the digital hierarchy.

Remember: In the digital realm, evolution is the only constant. Stay ahead, adapt confidently, and watch your website climb to unprecedented heights.



Sana Uqaili

A content strategist and SEO specialist who can get your website ranked on the first page of Google in a matter of weeks! Visit for more info.